Title: What Local SEO Is (And Why It Matters in 2025)

Category: Local SEO
 
If you’ve ever searched for a service on Google and picked a result from the map listings, congratulations, you’ve interacted with local SEO. And if your business isn’t showing up there? You’re losing customers to your competitors.
Here’s what local SEO is, why it matters, and how you can start benefiting from it.
 
What is Local SEO?
Local SEO (Search Engine Optimization) helps your business show up when someone nearby searches for services you offer. This includes:
  • Google Maps listings
  • “Near me” searches
  • Business category results (e.g., “bakery in Winchester, CA”)
 
Why It Matters:
  • 86% of people search for local businesses online
  • 78% of mobile local searches result in offline purchases
  • Customers trust the first few listings on Google Maps, especially those with good reviews
 
Top Local SEO Signals:
  • Optimized Google Business Profile
  • Consistent business name, address, and phone (NAP)
  • Local keyword targeting on your website
  • Mobile-friendly, fast-loading site
  • Reviews & citations from local directories
 
The Bottom Line:
If your business isn’t ranking locally, your competitors are getting the calls. Local SEO is no longer optional — it’s how people find and trust you online.
 
How Veteran Web Works Can Help:
We specialize in helping small businesses get found in Google with optimized websites, Google Business setup, and monthly SEO plans.
👉 Learn More About Our SEO Services
👉 Request a Free Local SEO Snapshot